Bao & Paya

SOCIAL MEDIA & BRAND STRATEGY

Bao & Paya is a sustainable swimwear brand locally manufactured in Cape Town, South Africa. Known for their feminine and whimsical designs, made from the finest Italian lycra.

Studio Imogen worked with the founder to develop a brand aesthetic that could be translated into social media, email designs, general graphics and print collateral. We developed a series of colour palettes and fonts that would compliment the logo and existing imagery. We provided visual direction for placement and suggested a tone of voice that felt elevated, authentic and aligned with their brand values.